Salmon swim upstream to spawn. They expend incredible energy. Many don’t survive the journey.
It’s a powerful metaphor for business. Challenging the current drives innovation, but not every stretch of water is worth swimming against. After years of pushing upstream against corporate travel norms with aggressive distribution strategies and book-direct pressure, is United finally recognizing that fighting the current has its limits?
In this guest post for The Beat, New M.O. founder and partner Michael Qualantone examines why United’s recent distribution strategy created friction for TMCs and corporate buyers, and what this new Travelport partnership might mean.
Key insights
- Why reducing selling costs through channel pressure isn’t innovation
- How Delta’s collaborative approach produces higher revenue despite higher costs
- What corporate buyers actually need from airline distribution
- Three reasons this announcement could mark a real turning point for the industry
Read the full analysis at The Beat →
Thanks to The Beat for publishing this post.
