BTN: The Airline Moonshot: A Mission Without a Shared Vision

JFK united us around a shared vision and reached the moon in 8 years. The airline industry couldn’t align on booking standards in 12. The difference? One prioritized the mission, the other prioritized the margins. Corporate travel buyers deserve better.

Thanks to Business Travel News for publishing this OpEd., where New M.O.’s Michael Qualantone makes the case that NDC (New Distribution Capability) can still succeed – but only if airlines change course and embrace a truly collaborative, customer-focused approach.

🚀 Read: The Airline Moonshot: A Mission Without a Shared Vision on BTN

Thanks to Business Travel News for the opportunity to contribute.